| |
| |
|
Attraction Information |
|
|
|
Top 10 Ways to Use Attraction To Build Your Business
Most business people would rather have customers seek us out based on a strong personal referral from a satisfied customer, than go to the expense of mass advertising. It's called marketing through attraction. It's about offering phenomenal value. It's about being liked, about being respected, about having potential customers wanting to do business with us! It's very efficient, and it's very cool! The problem is that for most business leaders the specifics are often vague or confusing. Here are ten practical steps: 1. Have a Strong Personal Foundation. People who are stressed, worried, tired or not having fun are very unattractive. Keep yourself rested and have some fun every day. Laugh, enjoy your life, and fix or eliminate the things that get in your way. It doesn't cost, it pays! 2. Do Stuff You Enjoy. A huge key to attracting clients is to be in a business you love. If you love it enough, you'll get very good at it. You'll talk about it, connect with other people, and things will happen. Enjoy skiing? Run a ski resort! I've never met a business owner who works as hard as some people do on their golf game. Work with passion! 3. Superb Personal Boundaries. It's very hard to attract flies when you're swatting mosquitoes! Be sure the people in your personal and professional life know what you need in terms of space, privacy, respect and honesty. It makes life easier, and living easy is very attractive! 4. Extraordinary Personal Standards. Understand how you want to live, and settle for nothing less. Even in business, we are attracted to individuals who have chosen their path and are proceeding boldly. Your life is your own; live well, be bold. 5. Extreme Service. Good enough, never is! Even excellent performance is probably not enough to attract the clients you really want. Only extraordinary performance will draw the world to you! Give valuable extras, provide service before your clients ask. Learn from every mistake. Your customers, especially the unhappy ones, are your best R&D team! That attitude will draw the world to your door! 6. Delight in the Details. Both heaven and hell are in the details. Even a fabulous gourmet meal, thrown on a paper plate and tossed at the customer would not be attractive. Pay attention to the presentation, the packaging, the delivery. Track the details! Little things count. 7. Avoid the cost of delay. Arrange your business and your life so that you can respond to a great idea immediately! Having reserves of space, time, money, energy and creativity allows you to make that call, sign a contract, form a partnership or start a new venture literally over-night. To attract the world to you door, answer promptly when opportunity knocks! 8. Risk nothing! Or, to put it another way, take no significant risks, and always control the down-side. Having a reserve allows you to launch a website in a few hours' time with a tiny investment. If it doesn't work or you simply change your mind, you walk away with no significant loss. Arrange your business (and your life) so that when a great idea happens, you can respond quickly and easily. And if it goes sour, you simply smile and move forward. 9. Understand the Capillary System. The old way was to network with a hundred people and advertise to as many as you could reach. Now, you can give away thousands of newsletters, a hundred free T-shirts, sponsor a contest or let 100,000 people visit your website! Some will try only the free stuff, some will buy a book or tape or take a class, and some will go for the whole deal. Understand about free samples, introductory specials, and first class presentation! 10. Understand the law of large numbers. It costs no more to have thousands of people see your website every day than to have 6 visitors a month. A great website costs no more than a few newspaper ads, but a billion people can see it! No matter what you're selling, only about 1% of the population is going to buy. But now, that one percent can still add up to millions of people! Understand the "law of large numbers" and use it to attract the customers you want! You can build a business by selling stuff, or by serving people's needs. Both will work in the short-run, but the really great fortunes, and the really great opportunities have always favored those who serve people. Build a "better mousetrap", and let the world beat a path to your door! © Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: http://www.philiphumbert.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Wanderers How a few people become the worst victims of life's game, or to call it their own fate. How they are compelled to analyze life, wasting most of their time meant to prove themselves in the real world. Limited Thought, Limited Experience I was reminded once again the other day about how well we limit ourselves and take on the values of others and their limitations.I was in one of our morning sales meetings and just barely awake trying to concentrate on other things. A Life of Adventure? In a conversation recently, a friend remarked to me: "Every man dies, but not every man lives." If you think about it, that is profoundly true and rather disturbing. You're Right to an Abundant Life We are all part of the universe. The universe is a living, breathing thing. Are You Thinking About What Youre Thinking About Do you realize that your belief system is ultimately what will determine whether you live a successful life or not?Since your thoughts are what your belief system is composed of, you should take great care in what you are thinking about because your thoughts influence the outcome of every area of your life.Are you thinking about what you're thinking about? The Bible says, "As a man thinks, so is he" (Proverbs 23:7). Better Than a Million Dollar Lottery Win Do you remember the feeling of seeing someone you were attracted? It makes the heart bump, doesn't it?Have you ever stood on stage in front of a sea of faces that you know well and pulled out your notes to make a speech? Boy does the vibration of shaking liven you up!Have you ever felt the breeze on your face, either during a hot-air balloon ride or by sticking your head through the car sunroof? It wakes your senses up, doesn't it?And on a scale of 1-10 how much does your heart bump, body shake and senses wake when you do your day job? I bet you can practically do the tasks with your eyes shut. In fact I bet there are days when you feel like you did have your eyes shut?Most people don't feel awakened by their day jobs. My Eight Success Secrets These eight success secrets apply to anything you do in life, not just to doing business offline or online.First: LOVE is the foundation of everything--love for whatever you do and for others. Be Specific Are you having a difficult time pinpointing what you want out of life? If I were to ask you to tell me EXACTLY what you want out of life, would you be able to do it?The answer nine times out of ten will be a resounding, "NO!"Don't feel bad if you aren't clear on what you want out of life. The truth of the matter is most people have no idea what they want or what makes them happy. Feng Shui To Attract Love Not having much luck in love lately? Relationship falling apart? Maybe its those upside down dried flowers in you have hanging in your hallway, (oh so chic in Martha Stewart Land but the kiss of the death in Feng Shui circles.) Or maybe its the antique full length mirror in your bedroom . What Is Your Legacy? During a recent speech, I told the audience that my mission was to empower the self-employed to succeed. Instantly a hand shot up in the audience. Any Woman Can Become a Modern Goddess and Attract Good Things With Ease The Great Goddess may be an ancient echo in the collective unconscious of the human race, but her legacy still lives in every woman. Today's woman is rediscovering her inherent female strengths and creating a new model of feminine power: the "Modern Goddess. How To Get Lucky Would you like to get lucky? There are at least a dozen ways. The simplest one is to just start looking for good luck. The Power of Desire- Part 2 Let's continue where we left off in Part 1.. The Power of Focusing on What Vs. How We see it and do it enough times to know just how it works. Resolutions are set, goals written down, strategic action plans put in place. What You Habitually Think Becomes Attracted to You Are you frustrated with a certain area of your life? Want to make a change? You can change it as soon as you decide to change it.You might say, "It can't be that simple. How To Make Your Dreams Come True Editors Note: Family Circle Interview (2003) with Dr. Wayne Dyer:Could 2003 be your lucky year - the one in which you fulfill a dream, improve your health, increase prosperity and feel happier?Absolutely, says bestselling author Wayne Dyer, whose latest book is 10 Secrets for Success and Inner Peace (Hay House). Hearts Made Strong The heart seems to be one of the most vulnerable in the system because it is the one that has held the most fear, the most old pain, perhaps, and repressed energy. It is the one that is most afraid to open to pure unconditional love, which is indeed where your power lies. A Lesson in Letting Go Do you hear yourself saying? When I have enough money, I'll.. Live Your Own Life Are you living your life, the way you want to live?If your reply is in affirmative then you must be a very successful and powerful person in full command of your life and the circumstances. However, if your reply is in negative, then I am sorry to say that you are like millions of other people who are living the life being dictated by others. God Doesnt Say No...YOU Do! There are a couple of things you've probably heard said over and over. The first is, "Why doesn't God answer my prayers?".
|
| home | site map |
| © 2006 |
